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US7912753B2 Expired / Lapsed US ⏱️ 0.0 years remaining

System and method for controlling the presentation of advertisements

Assignee: Hewlett Packard Development Co LP
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Filing: 2001-06-27
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Granted: 2011-03-22
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Expires: 2021-06-27
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Abstract

Abstract The present disclosure relates to a system and method for controlling the presentation of advertisements. In one arrangement, the system and method are adapted to collect weather condition information, determine which advertisements are appropriate for presentation based upon the weather condition information, and facilitate presentation of appropriate advertisements.

Inventors

  • 👤 Christian L. Struble

Bibliographic Details

Application Number —
Jurisdiction US
Data Source google_patents
Last Synchronized 2026-10-23 16:16
CPC Classifications
G; G06; G06Q; G06Q30/00; G06Q30/02; G06Q30/0241; G06Q30/0251; G06Q30/0252

Claims Analysis

Total Claims: 22
Claim 1
Independent Claim 74 words
A method for controlling the presentation of advertisements, the method being practiced by a local computing device having a processing device and a memory, the method comprising: receiving local weather condition information from a sensing unit that is separate from the computing device; determining which advertisements are appropriate for presentation using the local computing device and based upon the received weather condition information; and facilitating presentation of appropriate advertisements on a local display unit.
Claim 2
Independent Claim 74 words
A method for controlling the presentation of advertisements, the method being practiced by a local computing device having a processing device and a memory, the method comprising: receiving local weather condition information from a sensing unit that is separate from the computing device; determining which advertisements are appropriate for presentation using the local computing device and based upon the received weather condition information; and facilitating presentation of appropriate advertisements on a local display unit.
Claim 3
Dependent Claim 26 words
The method of claim 1 , wherein facilitating presentation of appropriate advertisements comprises transmitting the appropriate advertisements from the computing device to the local display unit.
Claim 4
Dependent Claim 16 words
The method of claim 2 , wherein the display unit is mounted to a fuel pump.
Claim 5
Dependent Claim 37 words
The method of claim 1 , further comprising determining the current local time using the local computing device and determining which advertisements are appropriate for presentation based upon the current local time using the local computing device.
Claim 6
Dependent Claim 19 words
The method of claim 1 , wherein different advertisements are selected for presentation as the weather condition information changes.
Claim 7
Dependent Claim 26 words
The method of claim 1 , wherein the local weather condition information comprises at least one of temperature, barometric pressure, precipitation, brightness, humidity, and wind force.
Claim 8
Dependent Claim 25 words
The method of claim 1 , wherein the local weather condition information comprises at least one of barometric pressure, precipitation, brightness, humidity, and wind force.
Claim 9
Dependent Claim 24 words
The method of claim 1 , wherein determining which advertisements are appropriate for presentation comprises disqualifying available advertisements with reference to a correlation table.
Claim 10
Dependent Claim 72 words
Advertisement presentation control software stored on a computer readable medium of a local computing device, comprising: logic configured to collect local weather condition information from a sensing unit that is separate from the local computing device; logic configured to determine which advertisements are appropriate for presentation based upon the collected weather condition information; and logic configured to transmit appropriate advertisements to a display unit that is separate from the local computing device.
Claim 11
Dependent Claim 72 words
Advertisement presentation control software stored on a computer readable medium of a local computing device, comprising: logic configured to collect local weather condition information from a sensing unit that is separate from the local computing device; logic configured to determine which advertisements are appropriate for presentation based upon the collected weather condition information; and logic configured to transmit appropriate advertisements to a display unit that is separate from the local computing device.
Claim 12
Dependent Claim 33 words
The software of claim 9 , further comprising logic configured to determine the current local time and logic configured to determine which advertisements are appropriate for presentation based upon the current local time.
Claim 13
Dependent Claim 26 words
The system of claim 9 , wherein the local weather condition information comprises at least one of temperature, barometric pressure, precipitation, brightness, humidity, and wind force.
Claim 14
Dependent Claim 25 words
The system of claim 9 , wherein the local weather condition information comprises at least one of barometric pressure, precipitation, brightness, humidity, and wind force.
Claim 15
Dependent Claim 29 words
The system of claim 9 , wherein the logic configured to determine which advertisements are appropriate comprises logic configured to disqualify available advertisements with reference to a correlation table.
Claim 16
Independent Claim 97 words
A method for controlling the presentation of advertisements practiced by a local computing device having a processing device and a memory, the method comprising: receiving local weather forecast information with the local computing device that is collected by and transmitted from a remote server via a network; determining which advertisements are appropriate for presentation on a local display unit using the computing device and based upon the received local weather forecast information; and transmitting appropriate advertisements from the local computing device to the local display unit, the local display unit being separate from the local computing device.
Claim 17
Independent Claim 97 words
A method for controlling the presentation of advertisements practiced by a local computing device having a processing device and a memory, the method comprising: receiving local weather forecast information with the local computing device that is collected by and transmitted from a remote server via a network; determining which advertisements are appropriate for presentation on a local display unit using the computing device and based upon the received local weather forecast information; and transmitting appropriate advertisements from the local computing device to the local display unit, the local display unit being separate from the local computing device.
Claim 18
Dependent Claim 17 words
The method of claim 14 , wherein the local display unit is mounted to a fuel pump.
Claim 19
Dependent Claim 37 words
The method of claim 14 , further comprising determining the current local time using the local computing device and determining which advertisements are appropriate for presentation based upon the current local time using the local computing device.
Claim 20
Dependent Claim 93 words
Advertisement presentation control software stored on a computer readable medium of a local computing device, comprising: logic configured to receive local weather forecast information that is collected by and transmitted from a remote server via a network; logic configured to determine which advertisements are appropriate for presentation on a local display unit using the computing device and based upon the received local weather forecast information; and logic configured to transmit appropriate advertisements from the local computing device to the local display unit, the local display unit being separate from the local computing device.
Claim 21
Dependent Claim 93 words
Advertisement presentation control software stored on a computer readable medium of a local computing device, comprising: logic configured to receive local weather forecast information that is collected by and transmitted from a remote server via a network; logic configured to determine which advertisements are appropriate for presentation on a local display unit using the computing device and based upon the received local weather forecast information; and logic configured to transmit appropriate advertisements from the local computing device to the local display unit, the local display unit being separate from the local computing device.
Claim 22
Dependent Claim 38 words
The software of claim 17 , further comprising logic configured to determine the current local time and logic configured to determine which advertisements are appropriate for presentation based upon the current local time using the local computing device.

References Cited (Backward Citations)

US5565909A Cited
US6636733B1 Cited

USPTO Annuity & Maintenance Windows

Annuity Stage Window Opens Payment Deadline Surcharge Period Until Estimated Fee Status
3.5 Years (Year 4) 2014-03-21 2014-09-20 2015-03-22 $2000.00 Window Closed / Lapsed
7.5 Years (Year 8) 2018-03-21 2018-09-20 2019-03-22 $3760.00 Window Closed / Lapsed
11.5 Years (Year 12) 2022-03-21 2022-09-20 2023-03-22 $7700.00 Window Closed / Lapsed

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