US7412406B2
Expired / Lapsed
US
⏱️ 0.0 years remaining
System and method for the presentation of advertisements
Assignee: PERFORMANCE PRICING HOLDINGS LLC
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Filing: 2006-06-05
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Granted: 2008-08-12
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Expires: 2026-06-05
Abstract
Abstract A system and method for the presentation of advertisements is present. According to one embodiment, a number of impressions of an advertisement message are presented over a computer network such as the Internet to a variety of viewer computers. Depending on the actions taken by the viewers (e.g., whether the Viewer selects the advertising message and accesses a web-link to the advertiser's web-site), bonus exposure (e.g., an additional number of impressions provided to the viewers) of the advertising message is given.
Inventors
- 👤 Ari Rosenberg
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-10-23 15:23
CPC Classifications
G; G06; G06Q; G06Q30/00; G06Q30/02; G06Q30/0207; G06Q30/0239; G06Q30/0225; G06Q30/0241; G06Q30/0242; G06Q30/0246; G06Q30/0249; G06Q30/0251; G06Q30/0253; G06Q30/0267; G06Q30/0273; G06Q30/0277
Claims Analysis
Total Claims: 9
Claim 1
Independent Claim
162 words
A method for the sale of advertising by a seller to a buyer, comprising: the seller and the buyer agreeing to a sale price for said advertising, said sale price covering a predetermined number of times of presentation of an advertising message in a media environment and potential, to be earned bonus times of presentation of the advertising message in the media environment; the seller providing the predetermined number of times of presentation of the advertising message in the media environment; recording one or more actions taken by one or more recipients of said advertising message, said actions made by said one or more recipients in response to said advertising message; determining a number of earned bonus times of presentation of the advertising message in the media environment based on said one or more actions; and the seller providing the determined number of earned bonus times of presentation of said advertising message in the media environment without charging beyond said sale price.
Claim 2
Independent Claim
162 words
A method for the sale of advertising by a seller to a buyer, comprising: the seller and the buyer agreeing to a sale price for said advertising, said sale price covering a predetermined number of times of presentation of an advertising message in a media environment and potential, to be earned bonus times of presentation of the advertising message in the media environment; the seller providing the predetermined number of times of presentation of the advertising message in the media environment; recording one or more actions taken by one or more recipients of said advertising message, said actions made by said one or more recipients in response to said advertising message; determining a number of earned bonus times of presentation of the advertising message in the media environment based on said one or more actions; and the seller providing the determined number of earned bonus times of presentation of said advertising message in the media environment without charging beyond said sale price.
Claim 3
Independent Claim
135 words
A method for the sale of advertising by a seller to a buyer in a broadcast environment, comprising: the seller and the buyer agreeing to a sale price for said advertising, said sale price covering broadcasting an advertising message a predetermined number of times and potential, to be earned bonus number of times for broadcasting the advertising message; the seller providing the broadcasting of the advertising message said predetermined number of times; recording one or more actions taken by one or more recipients of said advertising message, said actions made by said one or more recipients in response to said advertising message; determining an amount of earned bonus number of times for broadcasting the advertising message; and the seller broadcasting the advertising message the determined bonus number of times without charging beyond said sale price.
Claim 4
Independent Claim
135 words
A method for the sale of advertising by a seller to a buyer in a broadcast environment, comprising: the seller and the buyer agreeing to a sale price for said advertising, said sale price covering broadcasting an advertising message a predetermined number of times and potential, to be earned bonus number of times for broadcasting the advertising message; the seller providing the broadcasting of the advertising message said predetermined number of times; recording one or more actions taken by one or more recipients of said advertising message, said actions made by said one or more recipients in response to said advertising message; determining an amount of earned bonus number of times for broadcasting the advertising message; and the seller broadcasting the advertising message the determined bonus number of times without charging beyond said sale price.
Claim 5
Dependent Claim
41 words
The method of claim 2 , wherein a telephone number is displayed in connection with said broadcast of said advertising message, and one of said actions includes a telephone call to said telephone number made by said one or more recipients.
Claim 6
Independent Claim
167 words
A method for the sale of advertising by a seller to a buyer in a printed media environment, comprising: the seller and the buyer agreeing to a sale price for said advertising, said sale price covering a predetermined number of times of presentation of an advertising message in a printed publication and potential, to be earned bonus times of presentation of the advertising message in the printed publication; the seller providing the predetermined number of times of presentation of the advertising message in the printed publication; recording one or more actions taken by one or more recipients of said advertising message, said actions made by said one or more recipients in response to said advertising message; determining a number of earned bonus times of presentation of the advertising message in the printed publication based on said one or more actions; and the seller providing the determined number of earned bonus times of presentation of said advertising message in the printed publication without charging beyond said sale price.
Claim 7
Independent Claim
167 words
A method for the sale of advertising by a seller to a buyer in a printed media environment, comprising: the seller and the buyer agreeing to a sale price for said advertising, said sale price covering a predetermined number of times of presentation of an advertising message in a printed publication and potential, to be earned bonus times of presentation of the advertising message in the printed publication; the seller providing the predetermined number of times of presentation of the advertising message in the printed publication; recording one or more actions taken by one or more recipients of said advertising message, said actions made by said one or more recipients in response to said advertising message; determining a number of earned bonus times of presentation of the advertising message in the printed publication based on said one or more actions; and the seller providing the determined number of earned bonus times of presentation of said advertising message in the printed publication without charging beyond said sale price.
Claim 8
Dependent Claim
42 words
The method of claim 4 , wherein a telephone number is displayed in connection with said advertising message in the printed publication, and one of said actions includes a telephone call to said telephone number made by said one or more recipients.
Claim 9
Dependent Claim
38 words
The method of claim 5 , wherein a unique identifier is displayed in connection with said advertising message in the printed publication, and the one of said actions includes communication of said unique identifier during said telephone call.
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USPTO Annuity & Maintenance Windows
| Annuity Stage | Window Opens | Payment Deadline | Surcharge Period Until | Estimated Fee | Status |
|---|---|---|---|---|---|
| 3.5 Years (Year 4) | 2011-08-12 | 2012-02-11 | 2012-08-12 | $2000.00 | Window Closed / Lapsed |
| 7.5 Years (Year 8) | 2015-08-12 | 2016-02-11 | 2016-08-12 | $3760.00 | Window Closed / Lapsed |
| 11.5 Years (Year 12) | 2019-08-12 | 2020-02-11 | 2020-08-12 | $7700.00 | Window Closed / Lapsed |