Disposable diaper with a repositionable tape tab fastener

Claim 1

In a disposable diaper having a pressure-sensitive adhesive closure, a moisture-permeable facing sheet, and a polyethylene or modified polyethylene moisture-impermeable backing sheet, the improvement which comprises the pressure-sensitive adhesive closure having a pressure-sensitive adhesive consisting essentially of at least about 44% by weight of the total elastomers of an elastomeric and thermoplastic block polymer of the structure A-B-A, wherein A is a thermoplastic polymer block of vinyl arene and possesses a glass transition temperature above normal room temperature and B is an elastomeric polymer block of isoprene, the thermoplastic A blocks composing about 8-35 percent by weight of the block polymer, and about 25-125 parts by weight of a tackifier solid at room temperature per 100 parts by weight of the total elastomers and 0-25 parts by weight of a phosphatide per 100 parts by weight of the total elastomers, said tackifier being selected from the group consisting of rosin, rosin derivatives, polyterpenes, hydrocarbon resins, or mixtures thereof, to provide a pressure-sensitive adhesive closure that may be reopened easily numerous times by separating the adhesive closure from the polyethylene backing sheet without substantial damage to the polyethylene backing sheet or to the adhesive closure.